My Role & Responsibilities
I worked as a Web & Graphic Designer for 5 years with a US-based kitchen backsplash e-commerce brand.
My responsibilities included product visualization, lifestyle compositing, image optimization for product pages, blog visual production, and visual content support for marketing campaigns.
Collaborated remotely with the marketing and product teams to ensure visual consistency across all digital touchpoints.
Real-life kitchen scenes were adapted with backsplash products to demonstrate realistic usage.
Product placement, perspective correction, light matching and color adjustments were applied to achieve natural visual integration and improve product presentation quality on product pages.
Lifestyle kitchen visuals were created to present products in real-world contexts and increase visual appeal on category pages and blog content.
These scenes help customers better imagine the product in their own kitchens.
This approach helped maintain a consistent and trustworthy visual experience across the e-commerce platform.
Product visuals were prepared according to e-commerce standards, focusing on visual consistency, clean composition and web-optimized performance.
Each image was optimized for product pages to support conversion-focused presentation.
Outcome & Impact
The visual system created for the brand helped establish a consistent product presentation language across the website, blog and marketing materials.
This consistency contributed to a more professional brand image and a stronger visual coherence throughout the customer journey.
The improved visual consistency supported clearer product presentation and contributed to a stronger brand perception in the competitive e-commerce market.
